Transformation of UK-based Home Made Kitchen Blend Selling Platform
Overview
Our client, dedicated to “Making home cooking deliciously simple,” offers authentic Mediterranean and Middle Eastern spice blends. To enhance their online store, they sought to improve customer experience, enable spice customization, and expand wholesale opportunities. Techtic recommended leveraging Shopify CMS technology for an efficient platform, creating appealing product pages, and personalizing navigation. We also proposed user-friendly functions for bundling products and a comprehensive wholesaler section to help the client expand their global footprint.
1.4%
increase in total sales
1.2K%
increase in the average order value
12%
increase in total orders
161%
increase in returning customers
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Shopify, SQL
Services
Strategy, Development, Design
Problem
Our client aimed to promote authentic Mediterranean and Middle Eastern flavors by sharing recipes and selling spice blends. They needed a user-friendly website allowing customers to select multiple blends and order in bulk, with regular maintenance and upgrades for smooth operation. The site required attractive product designs with detailed descriptions, easy navigation, and recipes to inspire home cooking. Additionally, B2B features were necessary to build a network of wholesalers for regional distribution.
01.
Authentication
Keeping users’ comfort first, the platform makes it very simple for customers to register and log in to start shopping for their favorite cuisine or access recipes. A customer must add a name, email, and password to sign up quickly.
02.
Search Bar
The search bar helps customers find the exact blend they want for cooking in minutes at their homes.
03.
Checkout
On the checkout page, customers get the full details of their cart, including the product list, quantity of each item along with prices. The customer will have to review it once, add the delivery address, and process the online payment transaction securely.
04.
Live Chat
Live Chat plays a crucial role in enhancing customer support service on the platform. Customers can use available options to get the solution to their queries. For example, they can choose Track Order, and by entering order info, they can receive real-time updates on the Chat. It allows customers to seek support 24/7 with a single click.
05.
Wholesaler site
It is a crucial function designed specifically for wholesalers. Wholesalers from different regions can register, and once the Admin approves their profile, they can buy spice blends in bulk to sell.
06.
Recipes
Not only spice blends, but the platform also offers step-by-step recipes to cook various delicious cuisines at home. Recipes are categorized and contain high-quality images of how the food will look. Moreover, every recipe describes the ingredients in detail with the required quantity, expected time to cool, as well as special spices that visitors can directly shop from within.
Challenges
First, the Techtic team analyzed the problems before planning to develop the best fit solution for the client. According to the client’s vision, to improve and maintain a high-performing website, the team has to conduct maintenance weekly. To attract more customers and increase the conversion rate, we needed to make the shopping experience effortless and customize the website navigation flow along with tasteful product page designs.
Outcomes
After multiple brainstorming sessions and iterations, the hard work of our team paid off when we delivered the project on time. Today, the platform has been launched successfully and sells traditionally formulated spices, making the authentic Mediterranean and Middle east taste accessible to numerous regions. Detailed and easy-to-grasp recipes available on the platform inspire and help its customers try delicious cuisines at their homes. All the features and functions work as they should, contributing to expanding the platform’s customer base.
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