Helsemin.dk - Migration from WooCommerce to Shopify
When Helsemin reached out to us at Techtic, they already had an eCommerce store on WordPress. They aimed to migrate their entire website to the Shopify platform, which is what this case study is about.
Helsemin is a Danish health food company that has been in existence for more than 25 years. Since its inception, the company has guided thousands of Danses to a healthier and more sustainable life by offering the best health products in the market.
With around 3,500 health products in the online store, Helsemin boasts expertise in health and natural lifestyle products.
We offered Shopify Plus eCommerce platform coupled with a customizable theme. In addition, the new platform overcame the security challenges that Helsemin was facing earlier.
We migrated all the data and content from their existing WooCommerce store to Shopify using LitExtension. The extension allowed us to securely transfer information related to products, customers, orders, etc.
For the front end, we created a functionality where the eCommerce store delivers transparency by showing the freight charges and product tracking. In addition, the customers are now allowed to become club members to enjoy special discounts and offers.
Lastly, we integrated several Shopify apps to infuse advanced sales and marketing functions to the Helsemin eCommerce store.
Admin Dashboard
Managing an eCommerce store is not a cakewalk. The admins need a powerful dashboard to manage product SKUs, listings, categories, brands, etc.
We customized the Shopify dashboard as per our Helsemin’s requirement to allow them to manage all the orders placed by B2B and B2C customers. The new admin dashboard has intelligence-infused and generates reports and business insights that trigger business intelligence for Helsemin.
Problem
- Migrating the existing WordPress store to Shopify for better security, scalability, and data protection.
- Embedding advanced eCommerce functions like Chatbot, Multi-Level Discounts, SEO, and many more.
- Creating an easy-to-operate backend platform for Admins.
- The need to maintain all the company details related to brand details and product SKUs on one platform.
- Sales and Marketing effectiveness.
- Reporting and analytics.
Challenges
- Transferring a vast amount of information and data from one platform to other.
- Not losing the data during the migration process.
- Creating sales funnels for the backend.
- Crafting catchy user experience and designs without hampering the customer learning curve.
Result
- A unique platform for customers to become a member of the company for getting various discounts/offers and multiple services etc.
- Option to purchase gift cards by selecting money and share to another user.
- Easy one-stroke payment option using PayPal.
- Visibility of all product-related details like ingredients/ Material/ size color certificates etc.
- Increased customer satisfaction and revenue for Helsemin.
- Higher data security.
Industry and Tech Stack
Shopify, Shopify Plus, MySQL, LitExtension
Strategy, Development, Design
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