AI & Data Consulting
Digital Products
Digital Commerce
Rebirth of Famous Life Fashion – A USA-based Streetwear eCommerce Platform
Overview
Our expertise in eCommerce attracted Famous Life Fashion, a luxury streetwear brand in the USA, to collaborate with us for upgrading their eCommerce platform. The brand, driven by Black designers, sought a modernized website with improved navigation, up-to-date product information, and advanced e-commerce features to outshine competitors and attract customers. To meet their needs, Techtic conducted a detailed audit of their existing platform, identifying areas for enhancement. This partnership allowed us to digitally redefine a brand that redefines fashion through its unique range of clothes and accessories.
Technologies Stack
Industry
Digital Commerce
Tools & Technologies
Shopify, MySQL
Services
Strategy, Development, Design
Problem
During our audit of the client’s eCommerce website, we identified several critical issues requiring immediate attention. The platform’s design was unattractive, with poorly designed banners and call-to-action elements. Product listing pages were static and lacked sufficient information, while the website footers were underdeveloped and failed to highlight key functions. The absence of loyalty programs and marketing features hindered sales growth, and multiple broken links negatively impacted the site’s ranking. Additionally, the website was slow and not optimized for mobile devices, affecting user experience.
01.
Online Payment
Customers can checkout with an online payment method using their Debit/Credit Cards, Shoppay, Paypal, or choose to pay offline.
02.
Search
Customers can search with a specific term to get the product list and refine their search by price, gender, size, and color.
03.
Product Detail Page
Here, customers get detailed information about the items, including available colors, sizes, and quantity for the selected item, and can purchase with “Buy Now.”
04.
Live Chat
Customer support is available 24/7 with live chat functionality, allowing admins to respond to inquiries within minutes. This feature ensures real-time communication, quick resolution of issues, and improved customer satisfaction.
05.
Fast Checkout
We have made checkout interactive and straightforward with a popup section.
Challenges
Our team did not face significant difficulties as we have helped many clients with many interactive and effective solutions to overcome similar problems before. Comprehensive knowledge of eCommerce website development allowed our developers to quickly upgrade our client’s fashion platform, enhancing their business reach and visibility.
Outcomes
We redesigned and developed an SEO-friendly eCommerce platform for Famous Life Fashion, ensuring it reflects the brand’s streetwear culture. The new platform, built on Shopify with a MySQL database, is high-performing, scalable, and mobile-responsive. It offers an intuitive design that improves user experience, boosts online sales, increases revenue, and strengthens brand identity, allowing the client to effectively compete and grow in their niche.
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