Techtic X Teakea : From Proving Credibility to Delivering Growth

Overview

Teakea is a Netherlands-based furniture and interiors brand specializing in handcrafted lifestyle products built around quality, warmth, and timeless living spaces. As the brand expanded, the challenge was no longer just maintaining a Magento 2 store with the Hyvä theme. The business needed continuous frontend optimization, conversion-focused improvements, and a reliable technology partner who truly understood furniture eCommerce. The founder initially approached Techtic with a small design test project, cautiously evaluating the team through trial tasks before moving forward. Over time, Techtic proved its expertise through consistent execution,
CRO-driven improvements, and strategic problem-solving. What began as a small engagement evolved into a long-term partnership, with Techtic becoming Teakea’s trusted optimization partner for scalable growth in the competitive Dutch furniture market.

18x

Revenue Growth

72%

Orders Growth

Technologies Stack

Industry

Digital Commerce / Furniture & Interiors

Tools & Technologies

Magento 2 Adobe Commerce with Hyvä Theme, Tailwind CSS, Alpine.js, Amasty, MageWorx, Klarna

Services

Frontend Development, CRO Optimization, Hyvä Customization

Problem

Continuous frontend optimization required reliable Magento 2 and Hyvä expertise. Product discovery needed advanced filtering, enhanced layouts, and trust signals. Building purchase confidence for high-value furniture demanded AR/3D viewing, dynamic pricing, and delivery messaging. Mobile optimization across all pages was critical as shopping shifted to mobile devices. Implementing dynamic product labels, stock messaging, and conversion-focused UI required strategic thinking beyond basic development.

01. Homepage

Homepage redesign with improved hierarchy, responsive layouts, and CMS pages including showroom, contact, and custom furniture information. Establishes brand presence and guides customers through cleaner navigation.

02. Product Listing Page

Enhanced filtering and sorting with hover images, mobile sliders, dynamic stock labels, USP blocks, and Amasty integration. Improves product discovery and browsing confidence before PDP visit.

03. Product Detail Page

AR/3D viewing, dynamic pricing with Klarna, delivery timelines, WhatsApp support, MageWorx customization, dimension logic, trust stripe, and FAQ integration. Reduces purchase hesitation through comprehensive product information and trust signals.

04. Cart & Checkout

Redesigned cart with upsell/cross-sell, simplified checkout, improved mobile usability, and reduced friction. Enables faster completion through streamlined mobile experience.

05. Dynamic Labels & Swatches

Amasty product labels (promotion, pre-order, handmade, stock, delivery) and customized Hyvä swatch rendering with horizontal slider. Increases urgency communication and product differentiation throughout journey.

06. Mobile Optimization

Mobile-first optimization across homepage, PLP, PDP, cart, checkout with improved cards, swatch usability, and CTA visibility. Enhances mobile browsing as furniture shopping shifts to smartphones.

Teakea-Teak-Tuinmeubels-Eiken-Badmeubels-op-Maat

Outcome

Techtic delivered continuous frontend optimization transforming Teakea’s customer experience and conversion performance. During optimization period, revenue grew from €33,555 in January to €95,949 in March (186% increase) with orders rising from 327 to 563 (72% increase), aligning with CRO-focused improvements across homepage, PLP, PDP, cart, and checkout. Hyvä-based architecture maintained fast-loading experiences while enabling AR/3D viewing, dynamic pricing, and trust-focused UI. What started as an Upwork trial with design test tasks evolved into long-term partnership, with Techtic becoming Teakea’s go-to development partner for ongoing frontend optimization and CRO improvements in the $11.59 billion Netherlands furniture market.