AI & Data Consulting
Digital Products
Digital Commerce
Maintenance care for the brand that cares for kids' health
Overview
A baby food brand aimed at preventing food allergies noticed a decline in repeat customers and turned to Techtic for a solution. Their products help include nuts and other common allergens in infant diets, aligning with pediatric guidelines.
Targeting parents concerned about food allergies, our team conducted thorough analysis and competitive research. We proposed a revamped homepage and product descriptions tailored to the audience’s perspective. Additionally, we suggested a new subscription page to boost repeat purchases and an affiliate marketing page to enhance brand awareness.
The client was impressed, and we promptly began enhancing their website to improve functionality and attract more customers.
Technologies Stack
Industry
Digital Commerce, Food & Beverages
Tools & Technologies
Shopify
Services
eCommerce Development and Maintenance
Problem
The baby product brand that the client owns already had an online presence and was working just fine. However, the site was not cooperative in terms of conversions and driving loyal customers. Hence, the client’s primary need was to build something that could help them achieve the milestone of an increasing number of regular customers.
Since an easygoing buyer journey and user experience play a crucial role in conversion, the website was also required to revamp the user navigation across the platform. On the flip side, the client wanted to have a great marketing function to back up their sales funnels.
01.
Hassle-Free Exploring
From discovering the range of baby food products the brand offers to add them to wishlist, add to cart, and shop now, customers get options to buy as and when they want.
02.
Product Detail Page
Every baby food product is science-baked. That theory is visible on every product description page, along with the ingredients list and how to serve the food to simplify food allergy prevention in infancy. In addition, the page will also contain product previews, customer reviews, subscription customization, and similar recommended products to help customers make informed decisions.
03.
Online Payment
Considering customer convenience, the platform is designed to support online payment via Credit/Debit Cards, PayPal, Amazon Pay, and Shop Pay.
04.
Snack Squad
It is a loyalty program for end customers that allows them to earn points when they sign up and every time they shop on the platform. They can redeem their earned points on their next purchase for exclusive discounts.
05.
Cart & Checkout
The platform has a user-friendly checkout process allowing customers to directly proceed to checkout when they add anything to their cart with an interactive pop-up checkout feature. However, if a customer wishes to continue shopping, the pop-up can be minimized with a click that will not affect the user experience on the platform at all.
06.
Dashboard Overview
Dashboard for a Quick Analytic Overview Provides a comprehensive snapshot of platform performance, including sales, customer engagement, and key metrics.
Challenges
Building a website from scratch differs from working on an existing platform to improve its core functionality. We had to come up with unique and engaging home page and product detail pages that appeal and simplify for customers to find the right product and customize subscription packages as per their needs.
Furthermore, developing a subscription page that allows end customers to quickly adjust the number of packages and weeks they want to receive the product was a hard nut to crack. On the contrary, designing efficient affiliate marketing features and fine-tuning their product is also a result of our hard work. Thanks to experts at Techtic, who have handled every challenge strategically and smoothly.
Outcomes
With the solutions provided by the Techtic team, the client is now almost there to achieve their first goal of repetitive customers and a number of loyal customers. Not only shopping, but customers can also upgrade their knowledge about food allergies and how to prevent the same right from their children’s infancy. In addition, customers can easily find key ingredients, how to serve, and the science behind the recipe to choose the right food for their babies.
The platform now has a customizable subscription plan feature that lets customers choose the flavor, size, and how often they need it. On the other hand, to reach a wider targeted audience, the brand can leverage affiliate marketing and attract brand ambassadors who can join the movement from the company’s affiliate marketing page. Thereby, the client got everything they needed to operate their mission-driven brand efficiently.
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