AI & Data Consulting
Digital Products
Digital Commerce
Helsemin.dk - Migration from WooCommerce to Shopify
Overview
When Helsemin reached out to us at Techtic, they already had an eCommerce store on WordPress. They aimed to migrate their entire website to the Shopify platform, which is what this case study is about. Helsemin is a Danish health food company that has been in existence for more than 25 years. Since its inception, the company has guided thousands of Danses to a healthier and more sustainable life by offering the best health products in the market.
With around 3,500 health products in the online store, Helsemin boasts expertise in health and natural lifestyle products.
Technologies Stack
Industry
Digital Commerce, Food & Beverages
Tools & Technologies
Shopify, Shopify Plus, MySQL, LitExtension
Services
Strategy, Development, Design
Problem
The migration from WordPress to Shopify was undertaken to enhance security, scalability, and data protection. Advanced eCommerce features like Chatbots, Multi-Level Discounts, and SEO were integrated to improve functionality. A user-friendly backend was developed to streamline admin operations, with all brand details and product SKUs centralized on a single platform. The transition aimed to boost sales and marketing effectiveness, along with providing comprehensive reporting and analytics for better decision-making.
01.
Product Suggestions
Using AI algorithms, we were able to infuse intelligence into the new Helsemin Shopify store. The Shopify store shows product suggestions to the customers based on product type, category, and what customer purchases after buying the product.
02.
Shopify Apps Integration
To enhance Helsemin’s Shopify store, we integrated various apps to manage key functions, including product reviews, upsell, cross-sell, and recommendations. We also added features like Shopify Launchpad, Revolution Slider, and Shopify Flow, along with the Gate2payments module, Mega Menu, Store Locator, Language Selector, and a “Back in Stock” notification system.
03.
Seamless Mobile Responsiveness
As the Shopify stores can easily be optimized for mobile responsiveness, we made sure that the images and product descriptions are in a manner that they don’t conflict with the mobile design. The front-end mobile design works flawlessly.
04.
Product Detail Page
Being the heart of every eCommerce store, product detail pages need to facilitate trust, in addition to the product category, images, title, price, color, size, etc.
The Helsemin store’s product detail page now shows information that matters to the customers. However, there is a slight twist on this page. The page utilizes three columns – first for product image, second for the title, short summary, price, buy button, and product combos, and the third one for detailed product description or summary.
05.
Admin Dashboard
Managing an eCommerce store is not a cakewalk. The admins need a powerful dashboard to manage product SKUs, listings, categories, brands, etc.
We customize the Shopify dashboard as per our Helsemin’s requirement to allow them to manage all the orders placed by B2B and B2C customers. The new admin dashboard has intelligence-infused and generates reports and business insights that trigger business intelligence for Helsemin.
Challenges
Migrating a large volume of information and data from one platform to another posed significant challenges, including ensuring no data loss during the transfer. To address these concerns, we meticulously managed the migration process, focusing on preserving data integrity. Additionally, we developed effective sales funnels for the backend to optimize business operations. Our team also crafted a visually appealing user experience and design that maintained a seamless customer learning curve, ensuring a smooth transition and an engaging platform for users.
Outcomes
The new platform offers customers a membership option, providing access to various discounts, offers, and services. Users can conveniently purchase and share gift cards, and make one-stroke payments using PayPal for a streamlined checkout experience. It ensures complete visibility of product details, including ingredients, materials, sizes, colors, and certificates. This comprehensive approach enhances customer satisfaction and boosts revenue for Helsemin while maintaining high levels of data security.
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