Techtic Redesigned Gymish Website To Enhance eCommerce Functionality & Improve UX
Overview
Gymish is an eCommerce platform specializing in gym apparel and accessories, aiming to empower fitness enthusiasts with affordable, high-quality products. Despite its focus on promoting an active lifestyle, the site struggled to engage users effectively, leading to missed opportunities for sales. Techtic Solutions conducted a comprehensive audit and identified key areas for improvement to enhance customer experience, boost conversions, and establish a stronger brand presence.
13%
Increase Average Order Value
2.3%
Online Store Conversion Rate
18%
Increase in Total Sales
Technologies Stack
Industry
Digital Products
Tools & Technologies
Shopify
Services
Shopify Website, Design & Development
Problem
Gymish faced challenges with limited product descriptions, insufficient high-quality images, a complex checkout process, and a lack of customer testimonials. These issues hindered its ability to provide a seamless shopping experience, resulting in potential customers feeling less confident in making purchasing decisions and an increased rate of cart abandonment.
01.
Setting up E-commerce Platform
Techtic established a user-friendly online store that facilitates seamless product browsing. The intuitive navigation menu allows customers to find desired items quickly.
02.
Product Pages
Each product page features high-quality images and detailed descriptions, helping customers make informed decisions. Including key features, benefits, and specifications enhances the overall shopping experience. Customer reviews and ratings are prominently displayed to boost credibility.
03.
Newsletter Signup
A prominent newsletter signup form encourages customers to subscribe for promotional offers and exclusive discounts. This feature allows Gymish to build a direct line of communication with its audience.
04.
Frequently Asked Questions (FAQs) Section
A comprehensive FAQs section was integrated to address common customer inquiries and concerns. By providing quick answers, Gymish saves customers time and enhances user satisfaction.
05.
Blog Section
A blog section was integrated to offer regularly updated, engaging content related to fitness, health, and gym apparel. This valuable resource positions Gymish as a thought leader in the industry.
06.
Shipping and Returns Information
Easily accessible information about shipping costs, delivery times, and return policies alleviates customer concerns. Transparency in these areas enhances the overall shopping experience. Clear communication fosters confidence during the purchasing process.
07.
Company Mission and Values Section
A dedicated section communicates Gymish’s purpose and commitment to quality and customer satisfaction. This transparency helps build trust and credibility with potential buyers. Clear messaging reinforces the brand’s dedication to promoting an active lifestyle.
Challenge
Techtic encountered several challenges while optimizing the Gymish website. The initial product descriptions were limited, lacking detail and clarity. High-quality product images were absent, and customer testimonials were not featured, diminishing trust. The checkout process was also complex, leading to potential cart abandonment and customer frustration.
Outcome
We focused on enhancing product descriptions to clearly highlight unique features and benefits. Improved product photography showcased items from various angles and included lifestyle images. The eCommerce development team also prioritized collecting customer testimonials to build social proof and simplified the checkout process, reducing steps and improving the overall user experience.
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