AI & Data Consulting
Digital Products
Digital Commerce
GiftTree Digital Transformation: Improved CX, Revenue & Operations
Overview
GiftTree partnered with Techtic Solutions with four main objectives: enhancing its premium brand identity, improving customer experience, streamlining backend operations, and boosting revenue. The goal was to provide a seamless shopping experience while optimizing inventory management and order fulfillment. This comprehensive overhaul aimed to solidify GiftTree’s leadership position in the competitive online gifting space and enhance its overall performance.
111%
Increase Average Order Value
165%
Increase in Conversion Rate
12%
Bulk Order Increased
37%
Repeat Customers
Technologies Stack
Industry
Retail
Tools & Technologies
Shopify Plus
Services
Bulk Order, UX Audit, Redesign, Integrations
Problem
GiftTree faced challenges with their information architecture, making it difficult for the users navigate through the website. To meet growing demand for personalized gift baskets, a flexible customization system was developed, allowing customers to choose items, add personal messages, select date of delivery and select packaging. To handle high-volume orders during peak seasons, they needed a robust system to bulk upload the orders from corporate customers with all shipping addresses to be different. They also wanted all orders to go through their custom built WMS system from Shopify Plus. Not only that the conversion rate improvement and customer experience improvement was an ongoing challenge for them.
01.
Custom Theme Development
The brand mood was to be lifted with enhanced visual and functional experience, along with intuitive & consistent shopping experience with least cognitive load for the users in every step of decision making.
02.
Checkout Enhancements
The checkout process was streamlined with features like guest checkout for faster purchases and clear call-to-action buttons for guidance. Engaging animations added interactivity, creating a seamless experience. This optimized approach aimed to enhance user convenience and boost conversions with a frictionless checkout journey.
03.
Bulk Ordering Features
GiftTree’s Shopify store now features a dedicated bulk ordering option for corporate clients and large-scale purchases. Customers can create customizable gift bundles with various products and quantities, benefiting from tiered pricing and bulk discounts to encourage larger orders, making it perfect for businesses and organizations.
04.
AI-Powered Message Creation
GiftTree integrated an AI-driven system to personalize gifts by generating custom messages based on recipient data like location. This feature adds a meaningful touch to each gift, ensuring the message resonates with the recipient, making the gifting experience more thoughtful and personalized.
05.
Save Recipient Functionality
The “Save Recipient” feature simplifies repeat gifting by allowing customers to store recipient details for future purchases. This time-saving feature is ideal for frequent gift senders, such as corporate clients and loyal customers, enhancing efficiency and making future purchases easier
06.
WMS Integration
Building a small little custom Shopify application for WMS integration enabled real-time inventory updates, ensuring accurate stock levels on the website. Automated order processing reduced errors and improved fulfillment efficiency. Customers benefited from enhanced transparency with real-time order tracking, allowing them to stay informed throughout the delivery process.
Outcome
GiftTree enhanced its product discoverability by implementing a structured categorization and filtering system, simplifying navigation for customers to find gifts based on occasion, price range, or type. With the help of Shopify Development, customizable gift basket options allow customers to personalize their gifts, making each one unique.
To further improve the shopping experience, GiftTree integrated an AI-powered tool that suggests culturally appropriate messages for recipients. Operational efficiency was also enhanced with the adoption of a robust Warehouse Management System (WMS) that automates inventory tracking and ensures timely deliveries, especially during peak seasons.
Need Help With Your Project?
Let’s start the conversation and make great decision together.
More Case Studies
Revamping MisterNata for Enhanced User Experience and Global Reach
Digital Commerce
01/03
ZEP’s Shopify Transformation: Speed, Design, and Conversion Optimization
Digital Commerce
02/03
Techtic Redesigned Gymish Website To Enhance eCommerce Functionality & Improve UX
Digital Commerce
03/03