Building a WordPress-Based Subscription Platform curryboxco.com
When Curry Box reached out to us at Techtic, they didn’t have a subscription platform that would allow their customers to subscribe to meal kits that are slightly different from the traditional add-to-cart approach.
Curry Box is designed to take the stress out of a healthy lifestyle. The company delivers fresh, ready-prepared homemade Indian meals to the doorstep of Americans. Curry Box prepares their meal kits in India by trained Indian chefs and cooks them with perfection in their Chicago facility.
For every meal Curry Box delivers to their customers, they donate a meal box to “Feeding India” by Zomato.
Problem
- Digitization of the Curry Box’s business model.
- Customer management without a centralized platform.
- Lack of products promotion opportunities.
- Nation-wide marketing opportunity loss.
- There is no platform to educate customers about the novel products and services Curry Box offers.
- Embedding advanced eCommerce functions like Multi-Level Discounts, SEO, and many more.
- Creating an easy-to-operate backend platform for Admins.
- Reporting and analytics.
Challenges
- To create a modern design with minimalistic aesthetics to reflect Curry Box’s brand image.
- To create sales funnels for the backend.
- To design catchy user experience and front-end layouts without hampering the customer learning curve.
Result
- Increased repeated business with subscription-based product purchases and transparency in terms of ingredients.
- A unique platform for customers to become a member of the company for getting various discounts/offers and multiple services etc.
- Referral program for users to get rewards points and referral bonus.
- Eye-catchy and trendy design website of Curry box make their customer feel more welcomed into your website.
- Increased customer satisfaction and revenue for Curry Box.
- Visibility of all product-related details like ingredients/ pictures/ quantity, certificates, etc.
Industry and Tech Stack
WordPress, MySQL, WooCommerce
Strategy, Development, Design
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