Enhancing User Experience and Dynamic Pricing for Chicoryhome Store

With ‘Platmart Swatches’, the store was able to incorporate a simple way through which users could choose specific product options. There is one functionality that we have added here, and it states that when one clicks on the swatches, then it leads to the page of that particular product.

To smoothen the user experience, we implemented custom JavaScript that updates the page content, including SEO data and meta fields, without refreshing the entire page.

We updated the browser history dynamically to manage the browser history. This ensured a smooth navigation experience for the users.

All required scripts were reloaded to reset sliders and other widgets that involved the client side of the application. This made us able to make sure that the user experience was not varying but was consistent from one platform to the other.

We further personalized the Facebook Pixel (FBQ) events for tracking category, pricing, and product engagement and extended the functionality for adding new products to the cart.

Due to the constraints of Shopify, the integration of tiered discount pricing was fairly difficult to facilitate directly. So, we devised a schema to pass a JSON Object of discounts.

We dynamically provided the discounted price for the users throughout the site, to be exact, on the product’s detailed page and on sliders on the main page, the products list page, the search results page, and the pop-up search window.