Top 10 Marketing Automation Tools to Integrate with Your eCommerce Store

The traditional eCommerce marketing funnel model is no longer effective.

It is because, in the past, the goal was simply to convert website visitors into leads, turn those leads into customers, and hope they would spread positive word-of-mouth about your brand on social media and review platforms.

However, this approach is insufficient in today’s complex eCommerce marketing landscape.

Modern marketing funnel encompasses numerous activities, such as engaging with potential customers, fostering relationships, analyzing their behavior, and guiding them through the sales funnel to conversion.

Marketing automation, a software solution, simplifies these various tasks and alleviates the workload of marketers. The software reduces the efforts required to perform these tasks. It focuses on automating marketing processes and campaigns across different channels.

Marketing automation software enables online retailers like you to provide personalized experiences to your audience and retain customers for long-term relationships.

So, if you’re looking for a marketing automation tool to integrate with your Shopify store, we’ve done our research to find you the top 10.

Enjoy the read.

Based on their usability and ecosystem, here we’re listing the top marketing automation tools for eCommerce stores.

ActiveCampaign is a comprehensive marketing automation platform that provides businesses with a range of automation features to manage their customer relationships more effectively.

ActiveCampaign’s marketing automation features allow businesses to create and automate targeted campaigns based on user behavior and interests.

The platform uses advanced segmentation and personalization to deliver tailored content to each individual user, resulting in improved engagement and higher conversion rates.

In addition to marketing automation, ActiveCampaign also provides sales automation features. The features include lead scoring, contact management, and deal tracking features to help businesses to close more deals and generate more revenue.

What’s best is that ActiveCampaign offers a complete suite of CRM. This includes features such as contact management, deal tracking, and task automation to help businesses stay organized and on top of their customer interactions.

Omnisend is an all-in-one marketing automation platform designed for eCommerce businesses. It offers a comprehensive suite of features that help eCommerce businesses connect with their customers across multiple channels.

From email marketing to SMS marketing, Omnisend provides a seamless omnichannel experience that engages customers throughout their entire customer journey.

With features like automation workflows, audience segmentation, and customizable templates, businesses can create targeted, personalized campaigns that drive conversions and boost customer loyalty.

For example, you can set up automation workflows to send personalized welcome messages to new subscribers, trigger cart abandonment emails for shoppers who leave items in their cart, or re-engage inactive customers with targeted win-back campaigns.

Freshmarketer is an eCommerce marketing automation tool offered by Freshworks. It enables online retailers to optimize their marketing efforts across various channels.

The software helps businesses attract, engage, and convert visitors into customers by providing features such as web and mobile app analytics, conversion rate optimization, and A/B testing.

Freshmarketer’s web and mobile app analytics provide eCommerce businesses with deep insights into visitor behavior, such as page views, clicks, and time spent on the website.

What’s more interesting is that Freshmarketer is a part of the Freshworks suite, which includes Freshservice, Freshchat, Freshdesk, Freshsales, etc. This makes sure that the business opting for this eCommerce marketing automation software can leverage a seamless integration with these other business tools.

In terms of marketing automation, the software boasts the following features:

Sendinblue is a comprehensive marketing automation tool that helps automate and optimize marketing campaigns across multiple channels, including email, SMS, and chat.

With Sendinblue, businesses can create targeted and personalized campaigns using various automation features, including email workflows, SMS triggers, and chatbots.

Additionally, the platform includes real-time reporting and analytics, allowing businesses to track the performance of their campaigns and optimize their strategy accordingly.

One of the unique features of Sendinblue is its CRM functionality, which enables businesses to manage their customer relationships and communication from a single platform.

Drip is an email-first marketing automation software that enables eCommerce businesses to take direct control of every aspect of their customer’s journey, from their initial visit to becoming brand advocates, all through an easy-to-use, centralized dashboard.

Drip’s comprehensive set of features, including a drag-and-drop builder, customizable email templates, an advanced rule engine, and email workflows, make it the ideal solution for brands that value personalized, human-centric customer interactions.

Unlike other platforms that treat customers as mere names on a list, Drip recognizes the importance of making each customer feel valued and understood. That’s why it has become the go-to platform for brands prioritizing building long-lasting customer relationships.

Klaviyo is an all-in-one marketing platform that enables eCommerce businesses a to create targeted and personalized campaigns across email, SMS, social media, and other channels.

With Klaviyo, businesses can easily build and manage email marketing campaigns, including newsletters, promotional offers, and automated flows such as abandoned cart reminders and welcome series.

The platform offers advanced segmentation features that enable businesses to target specific groups of customers based on their behavior, demographics, and other criteria.

One of the unique features of Klaviyo is its ability to leverage data to personalize and optimize marketing campaigns. The platform uses machine learning algorithms to track customer behavior and preferences, enabling businesses to deliver highly relevant and personalized content to their customers.

Campaign Monitor is a leading email marketing platform that offers advanced automation features to help businesses create highly targeted, personalized email campaigns at scale.

The platform’s marketing automation capabilities include a range of workflows, such as welcome series, abandoned cart recovery, and post-purchase campaigns, which are triggered based on customer behavior and preferences.

Campaign Monitor’s advanced segmentation and targeting features enable marketers to create highly targeted campaigns based on criteria such as demographics, purchase history, and engagement behavior.

The platform also provides a range of other features to help marketers optimize their campaigns, including A/B testing, campaign reporting and analytics, and integrations with popular eCommerce platforms.

Braze is a leading customer engagement platform that helps businesses build and maintain strong, long-lasting customer relationships.

The platform enables businesses to create highly personalized, cross-channel experiences for their customers using a range of powerful engagement tools, including email, mobile messaging, in-app messaging, and more.

With Braze, businesses can automate and optimize their customer engagement campaigns to drive higher engagement, retention, and revenue.

The platform provides a range of advanced features, including real-time data and analytics, advanced segmentation and targeting capabilities, and integrations with a variety of popular third-party tools and platforms.

Bloomreach is a leading digital experience platform that helps eCommerce businesses deliver personalized, engaging experiences across a range of channels and devices.

The platform provides a range of features, including site search and merchandising, personalization and recommendations, and content management and optimization.

The platform’s personalization and recommendations features enable businesses to deliver highly targeted and relevant content to customers, increasing engagement and driving higher conversion rates.

But how effective is it when it comes to automation? Let’s find out.

EngageBay is a comprehensive platform that combines marketing, sales, and service automation with a built-in CRM and live chat function.

The software is specifically designed to help businesses streamline routine and manual tasks while allowing users to nurture their audience effectively.

The CRM and Sales Bay feature of the platform enables businesses to centralize all email contacts, track deals, and manage their sales pipeline in a single location.

With a unified platform, EngageBay aims to help businesses scale and grow by converting more customers.

Given that every eCommerce marketing automation tool has its own benefits and expertise, you might get confused when deciding to pick one.

Let us help you with a simple example.

Let’s say you run an eCommerce store that sells handmade jewelry. Your target audience is primarily women aged 25-45 who are interested in fashion and eco-friendly products.

You’ve been using email marketing campaigns to promote your products, and now, you’re looking to streamline your marketing efforts with an automation tool.

Here is how you should approach picking the right tool for your jewelry store:

After the demos, you decide to go with Tool A because it offers personalized product recommendations based on customer behavior, as well as a loyalty program that rewards repeat customers. The analytics and reporting options are robust, and the user interface is intuitive and easy to navigate.