How Shopify Plus Solves the Complexities of B2B Pricing for Manufacturers

Manufacturers don’t do one-size-fits-all pricing. They deal with complex pricing logic.

Different prices for different customers. Tiered pricing. Volume discounts. And sometimes, custom contracts altogether.

That’s the reality of B2B. And it’s messy.

Most eCommerce platforms aren’t built for that level of complexity. They expect manufacturers to bend their business to fit into a template.

Shopify Plus flips that. It offers tools that adapt to your business, not the other way around.

In this article, we’ll unpack how Shopify Plus handles the nuances of B2B pricing—without making manufacturers jump through hoops.

Selling to other businesses isn’t just about putting a price tag on a product. Especially not when you’re a manufacturer.

You’ve got distributors, wholesalers, and retail chains—all expecting different pricing structures.

And they don’t just want discounts.

They want exclusivity. Payment terms. And pricing that adapts based on quantity, geography, or prior history.

Here’s where it gets complicated:

These are the realities of manufacturing.

It’s not just about selling. It’s about managing relationships—at scale.

And if your eCommerce platform can’t handle that? You’re either patching it with plugins or running operations in spreadsheets.

This is where Shopify Plus separates itself from the regular Shopify setup—and most other platforms too.

It’s built for businesses that need flexibility, but can’t afford clunky workarounds.

Let’s break down what it actually offers for B2B pricing.

You can create price lists and assign them to specific customers or companies. So when a wholesaler logs in, they see pricing built just for them.

No app. No workaround. It’s built into the platform.

You can set different prices for different variants, SKUs, or even volume tiers.

Want to offer better rates when someone orders more? Done.

You can set pricing based on order quantity, automatically.

It handles tiered discounts without you having to jump between plugins or manually update pricing sheets.

Also—minimum order quantities? Enforced right at checkout.

You’re not forced to show the same products to everyone.

You can restrict access to products, collections, or even entire categories—based on who the buyer is.

This means distributors don’t see what retailers see. And retailers don’t see wholesale-only SKUs.

B2B buyers don’t always pay on the spot. Shopify Plus lets you assign payment terms like Net 15, 30, or 60 right at the buyer level.

They can check out and still pay later. It syncs up with your invoicing flow without breaking checkout.

You’re not locked into card-only payments.

Buyers can choose from manual payments, bank transfers, PayPal, or custom payment methods you define.

Whatever works for your sales process, Shopify Plus can likely accommodate it.

You can group users under companies.

Give managers approval rights.

Assign pricing at the company level, not just per user.

This is gold for manufacturers dealing with buyer hierarchies inside large client accounts.

Bottom line—Shopify Plus brings a full-stack, native B2B pricing engine. No cobbled-together apps. No duct tape.

Shopify Plus doesn’t just throw features at you. It gives you a clean way to put them into action—without needing a full-time tech team.

Here’s how to actually set it up.

In Shopify Plus, B2B buyers are grouped under “Companies.”

You can assign users to a company, set roles like buyer or approver, and track everything under one profile.

Why does this matter?

Because most manufacturers don’t sell to individuals.

They sell to businesses with multiple people handling orders.

Inside your admin, head to the B2B section and build price lists.
You can:

Once a buyer from that company logs in, the prices update automatically.

No need for coupon codes. No manual edits. It just works.

You don’t want retailers seeing your distributor-only SKUs.

You can assign catalogs or entire product collections to specific companies.

That means Company A sees a different storefront than Company B. All handled behind the scenes, based on login.

You can assign Net 15, Net 30, or custom payment terms to each company.

At checkout, the buyer won’t need to pay immediately. Instead, they get an invoice and can pay later—just like traditional B2B.

It’s one of the most overlooked features—and one of the most powerful.

Want to stop customers from buying less than 50 units? Or offer better rates if they buy over 500?

Shopify Plus offers quantity rules that handle this with native quantity rules. You can enforce minimums, maximums, and discount brackets.

Perfect for manufacturers with MOQs or aggressive volume tiers.

Before going live, test your setup in a preview store. Shopify Plus lets you create test companies and simulate buyer experiences.

That way, you see what your customers will see. No surprises.

Pricing logic is just one part of the machine. For manufacturers, everything has to talk to everything.

If these systems aren’t connected, your operations break.

That’s where Shopify Plus holds up surprisingly well.

Whether you’re using NetSuite, SAP, Microsoft Dynamics, or a custom ERP, Shopify Plus plays nice.

You can sync:

There are pre-built connectors available, or you can use Shopify’s APIs for deeper integration.

No more dual entries. No more pricing mismatches.

You want sales teams to know when a customer last ordered. You want your system to remember what discounts were promised. And you don’t want to dig through spreadsheets.

Shopify Plus can push customer data to your CRM in real time. It also lets you pull in customer-specific logic—from tags to past behavior.

This means smarter sales conversations. And zero confusion over who gets what price.

This is one of the hidden weapons. Shopify Flow lets you automate tasks like:

You’re not just syncing systems. You’re turning repetitive tasks into one-click automations.

Using a tool like Celigo, MuleSoft, or Zapier? You can plug Shopify Plus into your existing integration pipeline.

That gives you full control without rewriting your whole tech stack.

While Shopify Plus is a must-have for manufacturers, there are some things every B2B seller should consider before implementing it:

Shopify Plus provides extensive features but requires manufacturers to pay a high price. Manufacturers need to evaluate the potential return on investment (ROI) because Shopify Plus starts at $2,300 per month.

The high price of Shopify Plus becomes justifiable for big manufacturers who benefit from operational improvements and fewer errors and better customer experiences. Businesses need to examine how the platform’s capabilities match their pricing system and sales performance to determine if the investment provides adequate value.

The implementation of Shopify Plus demands substantial planning and work especially for businesses that need custom integrations or specific workflows. The integration of the platform requires manufacturers to connect it with their Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software systems.

Businesses need to evaluate the time and resource requirements for achieving a smooth transition when they utilize Shopify Plus integration capabilities. Businesses that work with Shopify Plus experts at Techtic Solutions and other consultants can achieve a smooth implementation process.

The success of Shopify Plus implementation depends heavily on providing your team with the necessary skills to operate the platform effectively. Shopify delivers comprehensive support through its onboarding services and training materials and continuous 24/7 customer service.

Manufacturers need to leverage these resources to train their teams about using the platform features at maximum capacity. Businesses that maintain current knowledge about new features and best practices can continuously enhance their pricing and operational approaches.

Manufacturers seeking B2B pricing strategy optimization through simplified approaches should consider Shopify Plus as their powerful solution for achieving long-term business success. The decision to implement Shopify Plus requires thorough assessment of both implementation expenses and resource requirements.

Businesses that need advanced pricing solutions should consider Shopify Plus because it provides substantial value that justifies its investment costs. Manufacturers who utilize Shopify Plus advanced features and ongoing support will achieve better market efficiency and customer satisfaction in B2B operations.

So, if you’re looking to adopt Shopify Plus for your manufacturing business and need help in doing it the right way, feel free to reach out to our experts at Techtic Solutions. We have years of experience in creating workflows on Shopify and on top of all, integrating it with existing enterprise systems.