The Importance of PIM Software for B2B eCommerce

eCommerce growth has been staggering over the last 5 years where the global sales have soared over 100%. Moreover, B2B has remained the most dominant segment in eCommerce which was, in fact, six times higher than B2C eCommerce. The internet’s widespread availability has revolutionized market dynamics, transforming how manufacturing businesses operate—from customer communication to product management.

According to a McKinsey survey, 94% of B2B decision-makers believe that the current state of B2B omnichannel is as effective or more effective than pre-COVID-19. This highlights the importance of well-organized product information for sales across multiple channels. These trends underscore the crucial role of Product Information Management (PIM) software in helping B2B manufacturers meet expanding and diverse information needs while delivering an ideal omnichannel customer experience.

Product Information Management (PIM) systems effectively collect, control, update, and disseminate product master data across various sales channels. They serve as the central repository for all product data, ensuring accuracy and consistency.

Handling Large Data Sets: B2B businesses often manage extensive catalogs with thousands of SKUs, each with complex data. PIM systems streamline managing and modifying large inventories, reducing errors.

Consistency Across Channels: In a multichannel selling environment, customers expect uniform product information whether shopping online, in-store, or via mobile apps. PIM ensures data consistency, preventing lost sales due to mismatched information.

Improved Customer Experience: Accurate and complete product information builds trust. PIM systems maintain definitive product data, leading to higher conversion rates and customer loyalty.

Efficiency and Automation: Manual data entry and revisions are labor-intensive and error-prone. PIM automates these processes, ensuring up-to-date, accurate product information, freeing up resources for more strategic tasks.

PIM integrates with various business systems, including ERP, CRM, WMS, and DAM, to interpret and manage diverse data forms effectively and accurately across all platforms.

In B2B eCommerce, PIM centralizes complex product data, ensuring accuracy and consistency across various channels. It enhances the customer experience by providing comprehensive product details, fostering trust and higher conversion rates. Additionally, PIM streamlines data management, reducing errors and improving operational efficiency for large inventories.

eCommerce platforms like BigCommerce, with its comprehensive B2B capabilities,effectively collaborate with popular PIM software such as Akeneo, enabling seamless management and synchronization of product data. Similarly, Shopify Plus integrates well with Pimcore, facilitating comprehensive control over product information, digital assets, and customer data. These integrations ensure that businesses can maintain accurate and consistent product listings, enhancing the overall efficiency and effectiveness of their eCommerce operations.

Businesses around the globe have achieved revenue growth of 20-35% thanks to enhanced product data accuracy with PIM systems. Additionally, many companies have reported a 40% decrease in order processing errors, benefiting both their operations and customer satisfaction. Our team of eCommerce experts has successfully managed PIM integrations for clients with extensive SKUs, helping them streamline their processes. Contact us today if you’re facing challenges with PIM implementation.