How to Set Up Effective Reordering Systems for B2B eCommerce Success

The B2B landscape is evolving quickly and it is ready to take the b2b buying journey to the next level. In fact, a study from Gartner states that 43% of B2B customers now prefer a rep-free experience, and it’s projected that 59% of annual B2B purchases will occur through websites and other online channels. With this it is essential for B2B manufacturing businesses to enhance their offerings and meet customer expectations.

Manufacturing businesses can easily integrate a reordering functionality with their existing eCommerce store that can make recording easy and effective for customers while saving sales reps time.

In this blog, we will explore three reorder customizations that can be highly effective for B2B businesses.

For businesses with standardized product offerings, where reordering is straightforward and requires minimal changes, they can implement a simple reorder functionality that replicates the customer’s previous order.

A reorder screen might look like the example below. Once a customer logs into the eCommerce store, they can view their past orders from order history and select a particular order and click the reorder button to replicate the order.

Many times a buyer needs to make amendments to previously ordered items such as adjusting the quantities, adding a new item or removing an existing one. Providing such options directly in the reorder page simplifies the process and enhances their buying experience on your B2B eCommerce store.

In this case, as you can see below, the order history page allows you to view previously ordered items and allows you to modify them easily. You can also add or remove products from the same page and the new order will be placed accordingly.

In the context of B2B eCommerce, we can’t overlook complex product configuration, multiple variations, and large volume orders. In such scenarios, a CSV upload can help to simplify the reordering process.

Manufacturers provide CSV templates compatible with eCommerce platforms allowing buyers to easily modify them to match their exact requirements.

Most B2B eCommerce platforms like BigCommerce, Adobe Commerce Cloud allows you to create these customisations so that enhances customer experience and overall business efficiency.

With rising customer expectations for a unified commerce experience, B2B businesses must incorporate smart automation and capabilities to drive growth and maintain customer satisfaction. Companies worldwide have reported achieving 75% customer satisfaction by automating their reordering processes leaving customers feeling empowered and pleased.

If you are considering incorporating these customizations into your B2B eCommerce store, our team at Techtic Solutions can assist you in successfully implementing automation and achieving your goals.