Automating the Sales Process with CPQ Software Integration

A study from HubSpot suggests that Sales teams only spend 32% of their time on closing new business, and most of their time is spent in generation proposals, quotations and other sales follow ups. Sales quotations, when done manually, are a lengthy and tedious process and often prone to human errors. This in turn results in longer sales cycles , missed opportunities and dissatisfied customers. There is a need for a fast, accurate and efficient quoting process. This is where Configure Price Quote(CPQ) software becomes an essential offering.

CPQ software stands for configure price quote software and is essentially a tool that assists organizations in configuring concrete products, determining a proper price based on the characteristics, and providing clients with as precise a quote as possible. CPQ software has a feature that automates quotations, which makes it easier and faster to carry out the process.

The need for CPQ software integration arises from current sales challenges, where manual data entry leads to inaccuracies and delays in response times, ultimately causing lost opportunities and dissatisfied customers the need for Automating sales process and need for custom pricing on B2B make CPQ the most relevant choice for customers.

CPQ softwares seamlessly integrates with ERP systems & CRM ensuring smooth data transfer and providing a holistic view of customer data, product offerings , prices and sales quotes. It automates workflows from product configuration to quote generation, automatically adjusting prices based on specific rules and reducing the time needed for accurate quoting. Additionally, CPQ maintains real-time data synchronization across integrated systems, ensuring that all teams work with the most up-to-date information, minimizing errors, and enhancing overall sales efficiency.

Some of the Functions CPQ perform are as following:

According to Salesforce data, properly implemented CPQ can reduce approval times by up to 95%. This allows sales teams to spend more time selling and less time worrying about other sales processes.

BigCommerce, a leading B2B eCommerce platform, recommends PandaDoc, Oracle CPQ, Quoter, and Quotewerks as the top CPQ software solutions available. These tools can seamlessly integrate with your existing eCommerce tech stack.

With the increased adoption of eCommerce as a preferred mode of purchasing in B2B industries, the CPQ system becomes critical. It enables sales departments to provide fast and relevant answers to customers, recognize potential cross-selling and upselling opportunities, and guarantee the correct order fulfillment. Finally, the integration of CPQ tools leads to increases in revenue, customer satisfaction, and a competitive advantage in the B2B marketplace.

If you’re on the hunt for a CPQ system and want to integrate that into your eCommerce store, feel free to reach out to our eCommerce experts who will integrate the software for you seamlessly and without any downtime.